BUILDING COUNT ON THE B2B MARKETING LANDSCAPE: THE SLACK CASE STUDY AND ALSO ITS RAMIFICATIONS FOR TECHNOLOGY STARTUPSB2B ADVERTISING INSTRUCTIONS WITH MARK DONNIGAN

The power of strategic advertising in tech startups can not be overstated. Take, for example, the amazing journey of Slack, a distinguished workplace communication unicorn that improved its advertising and marketing story to burglarize the venture software program market.Throughout its very early days, Slack encountered considerable difficulties in